Amber Jacobs is the Chief Client Success Officer at NIC MAP, with over 19 years of experience driving the growth of market analytics in the senior housing industry. As a founding team member of NIC MAP Data Service, she played a pivotal role in scaling from a startup data service with just 30 clients to the industry’s best-in-class market intelligence platform, now serving 500+ customers. Her expertise spans client success, sales, retention, operations, product support, and marketing.
At NIC MAP, Amber drives client retention, account growth, and product adoption strategies that maximize the value of NIC MAP’s product solutions. With a deep understanding of both data and business operations, she has built and scaled key processes for new sales, renewals, product training, and customer engagement—directly contributing to revenue growth and long-term client success.
Prior to the formation of NIC MAP, Amber spent 15 years at NIC, where she led cross functional initiatives across marketing, product support, sales operations and client success. She has successfully managed retention, increased client lifetime value, and developed strategies that have solidified NIC MAP’s position as the industry leader.