Why the Industry Needs Senior Housing Market Data
Today’s senior housing and care professionals are rethinking the way senior living communities operate, revisiting their value propositions, and exploring new ways to scale their businesses with the help of NIC MAP.
Our powerful tools, insightful analysis, and senior housing reporting capabilities provide actionable data to tackle key operational challenges, identify business opportunities, and, most importantly, deliver a better living experience for residents and their families.
When you can leverage business intelligence from data, technology, and analytics drive precise primary market insight for senior housing and active adult living communities, you can face today’s business challenges and even move the entire senior housing industry forward.The promise of elevated outcomes strategically won through data-informed decision making is made more actionable, robust, and transparent through NIC MAP’s Market Insight.
Market Insight: The Gold Standard in Data + Technology
NIC MAP’s Market Insight is a powerful geospatial market analysis engine custom-built for the senior housing industry. Operators, lenders, developers, owners, and others can quickly analyze any market, building site, or senior housing portfolio based on hundreds of specialty-formulated key performance indicators (KPIs). You can make better informed decisions with more confidence in less time by using Market Insight to get the data you need.
Precision Primary Market Analytics
NIC MAP’s Market Insight delivers data, senior housing reports, and maps that drive precise, primary market insight for senior housing and active adult living communities. With Market Insight you can define target location and market areas, extract raw data like demand data, nationwide supply data, and migration trends, plus analyze and benchmark assets using customized analytics such as supply growth, labor market trends, resident net worth, and more.
- Prospect for New Opportunities – Identify optimal primary market areas to enter via development or acquisition.
- Monitor and Project Market Conditions – Monitor and project market conditions around owned assets and tailor a community strategy.
- Evaluate Development Sites – Instantly evaluate and benchmark new development sites in any market nationwide.
- Gauge New Development Impact – Receive new construction alerts and gauge new competition impact on market capacity.
- Optimize Asset Management – Instantly evaluate and benchmark your current portfolio to optimize the asset management decision-making process.
- Evaluate Acquisition Opportunities – Evaluate acquisition opportunities in a matter of seconds.
- Investigate the Competition Nationwide – Assess the existing supply base and view build occupancy and rate, ownership, financing, building features, and more.
- Assess Resident Draw Patterns – Visualize and identify untapped pockets of opportunity.
- Explore Markets and Referral Sources – Visualize and map referral sources, competition, employers, population, and more.
Market Insight helps stakeholders in the senior living market:
Speed up workflows
- Hours of manual work becomes lightning-fast.
- Analyze any market, site, portfolio or community in minutes.
- Evaluate development and acquisition opportunities in a matter of seconds.
Make better-informed decisions
- Get precise market analytics and real-time insight into local market dynamics nationwide.
Get clear-eyed visibility
- Track the competition to avoid surprises.
- Instantly evaluate and benchmark new development sites in any market nationwide.
- Assess the existing supply base with build occupancy and rate, ownership, financing, building features, and more.
- Gauge new competition impact on market capacity.
Leverage greater market awareness
- Monitor and project market conditions around owned assets
- Tailor a community strategy.
- Quickly evaluate and benchmark your current portfolio.
- Optimize the asset management decision-making process.
Turn numbers into intuitive, graphical data with explorer maps
- Visualize referral sources, competition, employers, population, and more.
- Visualize resident draw patterns and identify untapped pockets of opportunity.
Ready to Try NIC MAP’s Market Insight Yourself?
Interested in learning more about how NIC MAP can provide senior housing and active adult living data, analytics, and insights that have an impact? Schedule a demo with one of our product experts for a detailed explanation of how you and your team can benefit from Market Insight, save time in an increasingly competitive market, and scale operations.