Celebrating 20 years of NIC MAP
Explore Two Decades of Data in a Competitive Market →
NIC MAP is the leading senior housing data and analytics platform, providing operators, lenders, developers, and investors with market intelligence on 35,000+ properties across the U.S.
8,000+
senior housing stakeholders
1 billion+
demand & demographic data points
20+ years
of historical market data
16,000+
rate and occupancy comps
Senior housing decisions are often made with incomplete or outdated data, making it difficult to evaluate markets and move with confidence. NIC MAP centralizes market data, performance benchmarks, and forward-looking insights into one platform.
How can senior housing operators improve performance with better data?
Problem:
Operational inefficiencies caused by incomplete or inaccurate data.
Solution:
NIC MAP provides insights into building performance, resident profiles, and market trends.
Outcome:
Operators can improve operational efficiency, benchmark performance, and make faster, more informed decisions.
How do lenders validate senior housing investments with reliable data?
Problem:
Validating information using data you can trust.
Solution:
NIC MAP provides comprehensive data with superior market intelligence.
Outcome:
Lenders can underwrite deals with confidence and reduce risk with accurate, standardized data.
How do developers choose the right markets for senior housing projects?
Problem:
Uncertainty around where to build and how future supply and demand will impact performance.
Solution:
NIC MAP provides market-level data on demographics, demand, inventory, and future development pipelines.
Outcome:
Developers can identify high-opportunity markets, reduce development risk, and plan projects with greater confidence.
How do investors evaluate and compare senior housing opportunities?
Problem:
Difficulty comparing markets and validating investment opportunities with consistent, reliable data.
Solution:
NIC MAP delivers standardized market and property-level data across regions, enabling side-by-side comparison and trend analysis.
Outcome:
Investors make confident investment decisions, identify top-performing opportunities, and reduce risk.
How do vendors identify and target the right senior housing opportunities?
Problem:
Limited visibility into which operators, markets, and properties represent the best opportunities.
Solution:
NIC MAP provides access to ownership, operator, and market data to help vendors identify and prioritize targets.
Outcome:
Vendors can focus on the right accounts, improve outreach effectiveness, and drive more strategic growth.
How do healthcare providers identify the right senior housing partners and markets?
Problem:
Lack of visibility into where senior populations are growing and which communities align with care needs.
Solution:
NIC MAP provides demographic, market, and property-level insights to support partnership and expansion decisions.
Outcome:
Identify high-need markets, build stronger partnerships, and align services with demand.
NIC MAP’s Senior Housing Market Fundamentals report provides the insights you need to stay competitive and make informed decisions. With data from over 15,000 senior housing and care properties across 214 metro markets in the U.S., the report provides essential information on occupancy rates, annual rent growth, absorption rates, inventory growth, and construction trends. This data helps industry leaders identify market opportunities, anticipate challenges, and develop strategies for growth in a rapidly evolving market.
| SENIOR HOUSING | 1Q26 | 2Q26 |
|---|---|---|
| Occupancy | 89.5% | 89.9% |
| Annual Rent Growth | 4.8% | 4.6% |
| Annual Absorption | 2.9% | 2.6% |
| Annual Inventory Growth | 0.2% | 0.4% |
| Construction vs. Inventory | 2.3% | 2.2% |
Source: NIC MAP®
Built exclusively for senior housing
Relevant data you won’t find anywhere else
Strategic understanding beyond the data
The first baby boomers turned 80 in 2025, the beginning of the largest and fastest expansion of the older-adult population in the nation’s history.
According to U.S. Census Bureau projections, the population aged 80 and older will more than double over the next 25 years, from nearly 15 million today to more than 30 million by 2050. Meeting that need takes capital, new construction, and skilled operators in thousands of local communities, and reliable information about where the need is greatest.
For two decades, investors, lenders, developers, researchers, and public agencies have used NIC MAP data to plan, invest, and serve older Americans well. Understanding this market has never mattered more.
Allows us to analyze an entire market in the time it used to take us to analyze one site. Request a demo and the platform will speak for itself.
Industry Insights is a critical component of our company’s growth. Using industry insights, we are able to identify new development projects as soon as they are announced and get in front of decision-makers long before purchasing decisions are made.
…Outstanding products, swift delivery and response time, commitment to satisfaction, and remarkably pleasant demeanors exemplify this company’s extraordinary culture. I highly recommend.
NIC MAP has been an extremely valuable asset for our firm because it allows us to look deep into markets at occupancy rates and other details on a property level, which helps us underwrite and determine if a particular asset is worth investing in.
I don’t see how anyone can conduct business in our space without heavily relying on NIC MAP. It is just the go-to standard.